Fuuki is the brainchild of Aussie–Dutch artist Willem Scholten—a hand-drawn chubby rebellious bunny who’s been poking fun at the world since 2013. What started as a street art experiment turned into a full-blown collection of original, wearable art. Making t-shirts had been a childhood dream, and after seeing Fuuki catch attention on the streets, the question arose: “What would happen if I put this on a t-shirt?” That moment sparked Fuuki’s journey from walls onto apparel and accessories with 400+ designs and counting. Fuuki is part fashion brand, part art project. He’s playful, satirical, and sometimes a little edgy, taking on everything from pop culture and music to politics and everyday nonsense. Fuuki’s about laughing at the madness—and not taking life too seriously. Every design is hand-drawn, simple, bold, and full of personality. You won’t find Fuuki in stores (yet) —you’ll rather bump into him where he thrives: markets, festivals, and events where people connect with real art. If you see the Fuuki sign, Drop in and have a look! (And yeah, there’s a free sticker waiting just for you!)

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